Cactus Marketing
Co-founder · Since Dec 2025
A performance agency: Meta Ads, Google Ads and ChatGPT Ads, with SEO, GEO and AI automation on top.
- Clients: MotorElite Group, Náyade Cosmetics, Academia Foco
- Running ChatGPT Ads since launch
I'm 22.€3M in ads.Now, my own companies.
I'm Nacho Lagares. From Murcia, Spain, I've managed more than €3M in ad spend on Meta, Google and ChatGPT Ads. Now I'm building my own companies with AI, and sharing it on X and LinkedIn.
What I'm building
Three companies in motion. I build them with AI and share what I learn along the way.
Blobook
Co-founder · In development
An AI booking app for barbers, clinics, physios, trainers and freelancers. Every business gets a site with bookings built in and edits it by texting an AI agent.
- CRM, email marketing and paid ads built in
Álvaro Guirao Shop
Store, tracking and Meta Ads · Since 2026
An ecommerce store for the Peptide T98 hair-loss treatment, built with barber and creator Álvaro Guirao. I built the Shopify store and run the Meta Ads.
- Six-month scaling plan built on real margins and target CPA
By the numbers
Before my own companies, I grew other people's. Here's the proof.
- in ad spend managed on Meta, Google and ChatGPT Ads.Total across every account I've managed
- €3M+
- leads generated.Total across every company and project
- 65K+
- lower cost per lead with AI-made video ads.Lead generation campaigns on Google and Meta Ads · 2025–2026
- −72%
How I use AI
I build AI systems that run on their own: they analyze campaigns, write, design and publish.
Meta Ads with Claude
I connect Claude to ad accounts through Meta's official MCP and give it a knowledge base per client: goals, margins, KPIs and creative. It analyzes campaigns, writes reports and suggests optimizations.
Claude · Meta MCPSelf-running SEO/GEO blog
Claude Code agents research, write, generate images with the Gemini API and schedule posts, so ChatGPT and other assistants recommend the agency.
Claude Code · Gemini APIAd creative generator
A Claude skill that tracks design trends and generates posts and ad images with Nano Banana 2.
Claude · Nano Banana 2Lead Ads without copy-paste
Meta Lead Ads and Excel forms are pulled, cleaned and delivered to the sales team automatically.
2 hours a day freed up for 3 peopleMeta Lead Ads · Excel
My story
2018
At 14 I start designing logos, posters and websites for local businesses. I call it Naxo Studio.
2023
I study marketing and advertising and learn the key lesson: great creative is worthless if nobody sees it.
2025
AI changes how I work. I move into paid media, and my AI-made video ads cut cost per lead by 72%.
Dec 2025
I co-found Cactus Marketing, my performance agency.
2026
I launch Álvaro Guirao Shop and start building Blobook, an AI booking app.
Next
Build tech products. And build them big.
Email me.
Email me at
contacto@nacholagares.comPartnerships, collaborations, investment or press. If you're building something and think we'd click, email me. I reply personally.
Murcia, Spain